Google Analytics 101
If you’re just starting out with Google Analytics, this guide is for you. Firstly we consider some general principles in web…
Resources tagged free
Website content inventory
A free template to help you get to grips with what content is on your website, the format for that…
Google Analytics definitions
Google Analytics has a large number of terms and definitions which aren’t immediately obvious to those who are unfamiliar with…
Digital strategy example
A simple example digital strategy to use as a template.
Digital strategy worksheet: risks
This worksheet asks you to articulate the various risks to successful activity over the coming months, and to suggest how…
Digital strategy worksheet: web / editorial groups
In order to keep your digital activity moving forwards in a coherent way, you’ll need owners and evangelists around the…
Digital strategy worksheet: operational plan
Once you’ve got your goals outlined, it’s time to actually put together a plan for delivering these.
Digital strategy worksheet: goals
This free worksheet asks you to flesh out your vision by thinking about tangible goals that you need to complete in order to…
Digital strategy worksheet: your content
This free worksheet considers what content you have already, and what you might need to do to that content in…
Digital strategy worksheet: your users
Free user persona template. This worksheet asks you to think about your audiences in all their various guises. Are the…