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Google Analytics definitions

Google Analytics has a large number of terms and definitions which aren’t immediately obvious to those who are unfamiliar with the world of analytics. This guide aims to provide some simple, human definitions for these terms.

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analytics / free / GA / Google Analytics

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Funny, upbeat presentation- clear explanations for those who are digitally challenged. Approachable and open to questioning. Pitched very well.

Sally Beniston, Bath Spa University
Annina Free adapted by Thirty8 Digital, originally by CrestaProject. | Icons made by Freepik from www.flaticon.com and licensed as CC 3.0 BY