Brainstorm!
This is a one-day, highly interactive and fun session for anyone who is at the beginning of a digital project…
All resources, courses and workshops
Show just downloads, email courses or workshops or use the box below to search:
Content audit
Simple content audit starter spreadsheet – use this to help keep track of the pages of your website and the…
Digital strategy example
A simple example digital strategy to use as a template.
Digital Strategy worksheet: digital vision
Free worksheet which asks you to think about how your online activity hooks into your wider organisational vision.
Digital strategy worksheet: goals
This free worksheet asks you to flesh out your vision by thinking about tangible goals that you need to complete in order to…
Digital strategy worksheet: operational plan
Once you’ve got your goals outlined, it’s time to actually put together a plan for delivering these.
Digital Strategy worksheet: organisational assets
This free template worksheet asks you to consider what your organisation has: what does it offer to people who engage with…
Digital strategy worksheet: organisational vision
This worksheet asks about your organisational vision or mission statement. And then we get away from the organisational waffle and ask what…
Digital strategy worksheet: risks
This worksheet asks you to articulate the various risks to successful activity over the coming months, and to suggest how…
Digital Strategy worksheet: SWOT
A simple Strengths, Weaknesses, Opportunities, Threats grid to help you consider the good and bad things you’ve got now and…
Digital strategy worksheet: web / editorial groups
In order to keep your digital activity moving forwards in a coherent way, you’ll need owners and evangelists around the…
Digital strategy worksheet: what are you doing already?
This worksheet helps you articulate the digital content and channels you already have in your organisation. This simple audit helps…
Digital strategy worksheet: what is success?
This worksheet asks you to consider what success is for your organisation – in a year’s time, in five? Then…
Digital strategy worksheet: your content
This free worksheet considers what content you have already, and what you might need to do to that content in…
Digital strategy worksheet: your users
Free user persona template. This worksheet asks you to think about your audiences in all their various guises. Are the…
Digital strategy workshop
This practical and interactive workshop will look at how to develop a real-world digital strategy for your organisation, considering the…
Effective social media
Trying to get started on social media? Or maybe you’ve started but are running out of steam and wondering why…
Email courses
We’re not quite ready to launch our email courses, but sign up to our general mailing list and we’ll let you…
Get your museum collection online
Looking to get your museum collection online but not sure where to start? This workshop is for you. We’ll work with…
Google Analytics 101
If you’re just starting out with Google Analytics, this guide is for you. Firstly we consider some general principles in web…
Google Analytics checklist
A checklist to help you plan what Google Analytics activities you should be doing on a weekly, monthly and yearly…
Google Analytics definitions
Google Analytics has a large number of terms and definitions which aren’t immediately obvious to those who are unfamiliar with…
Google Analytics Masterclass
Take your analytics knowledge to the next level with this detailed and highly personalised day. We’ll help you answer specific…
Managing a cultural heritage website
This book provides a complete guide for anyone looking to build or maintain a cultural heritage web presence. Peppered with…
Museum blogging ideas
Flagging with your institutional blog? Here’s a list of ideas which may help inspire..
Online marketing 101
There’s so, so much to learn about digital marketing that it’s sometimes really hard to get started without getting bogged…
Search Engine Optimisation (SEO) 101
An introductory guide to search engine optimisation – covers various techniques for getting your institutional web pages to come up higher in…
SEO checklist
Use this list when you’re launching a new site, or optimising your existing one. This is not an exhaustive list…
Task brainstorm
A group exercise to help you think about the tasks that your visitors might want to carry out on your…
Web analytics KPI template
A simple “Key Performance Indicator” (KPI) template to adapt and build upon.
Website content inventory
A free template to help you get to grips with what content is on your website, the format for that…
WordPress editing guide
Our hugely popular editing guide for WordPress, now updated!
WordPress for beginners
WordPress has become *the* content management system of choice around the world, powering a large proportion of popular websites. It’s…
Writing for the web
This course helps you understand how writing for the web differs from writing for other media. You’ll learn how to…
Writing for the web – a brief guide
This short guide talks about how people use the web differently from print – how they’re task focused, have short attention…